Distinctive Assets — the L.A.-based entertainment marketing company founded by Lash Fary and credited for hosting the official Grammy Awards backstage gifting lounge — makes sure that there are no sore losers at the end of awards season.
The company distributes “Everyone Wins” nominee gift bags to 25 lucky nominees from the acting and directing categories (though the effort is not affiliated with the Academy in any way), including stars like Michael B. Jordan, Timothee Chalamet, Emma Stone, Jessie Buckley, Teyana Taylor, Rose Byrne, Elle Fanning, Jacob Elordi and more. The gifts are “in no way based on need,” Fary is quick to point out, adding that they simply want to add a little pizzazz to the times.
“We are acknowledging these amazing nominees while elevating and showcasing small businesses, minority-owned brands, female entrepreneurs and companies that give back at a time when everyone can use a little more fun and frivolity,” said Fary.
That “fun” is estimated at around $350,000 in value as the bags are filled with a variety of luxe vacations, pricey products and makeover services like smile upgrades and body-sculpting liposuction. Per Fary, more than $200,000 of the value comes from trips including one offer for a luxury Costa Rican villa experience from Essence of Dreams.
Other highlights: Japanese-made luggage sets from Asia Luggage, Danucera Sculpt & Lift waitlisted facial at Rescue Spa, Dr. Simi x Farmacias Similares multivitamins and flavored wellness gummies, nutritional products from Glymate, HydroJug Travelers, comfort slides from OOFOS, body-sculpting liposuction experience from ArtLipo, Ballet’s cryptocurrency storage, Beboe cannabis products, remedies from Beekeeper’s Naturals, a smile makeover package from Beverly Hills Dental Arts, a super villa experience in Ibiza for up to 16 guests from Can Nemo, THC-microdosed liquid packets from Cann Social Tonics, a residential interior design package from CBespoke, self-care spa experience from DESUAR, an electric flosser from Flaus, a seven-day retreat at Golden Door, a GROHE Euphoria 140 shower head, arctic villa getaway with views of the Northern Lights from Hideout Villas, skincare from the Swiss brand INSTYTUTUM, a portrait experience from LIGHT MVMNT STUDIO, small batch handcrafted Suavecito Añejo Tequila, Supergoop! SPF, a custom prenuptial agreement from Trusted Prenup and divorce attorney Jim Sexton, facial rejuvenation procedures from plastic surgeon Dr. Konstantin Vasyukevich, Vital Proteins collagen peptides and more.
“The ‘Everyone Wins’ Gift Bag has become known as the ultimate consolation prize. Win or lose, the nominees have touched our lives with their incredible performances and artistry. This is a small token of our esteem that we hope will be enjoyed and shared,” offered Fary.
A look at the contents inside Distinctive Assets’ “Everyone Wins” nominee gift bag for 2026. “The ‘Everyone Wins’ gift bag has become known as the ultimate consolation prize,” said Fary.
Credit: Olivia Rakowski of LIGHT MVMNT STUDIO/Courtesy of Distinctive Assets
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