Dua Lipa Joins Bulgari as Global Brand Ambassador

Dua Lipa has danced her way to a new global brand ambassador gig with Bulgari.

The superstar singer joins fellow house ambassadors like Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won and Blackpink superstar Lisa. Friends of the house include Linda Evangelista, Oscar Isaac, Isabella Rossellini and more.

“It is incredibly special to work alongside an iconic brand like Buglari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity,” Lipa says in a statement. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”

Adds Bulgari’s CEO Laura Burdese: “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

“A new chapter begins,” per Bulgari’s official Instagram on Thursday in announcing the n,ews which was revealed with a new set of photos featuring Lipa accessorized by Bulgari Fine Jewelry gems and jewelry on her wrists, neck and fingers. She also shared the news with her 88.7 million Instagram followers.

The gig for Lipa comes on the heels of the release of her latest album, Radical Optimism, and the 2025 world tour in support of it. She most recently made a public appearance (in Chanel) during the Berlin Film Festival in support of fiancé Callum Turner at the world premiere of Rosebush Pruning, his film that finds him starring alongside Riley Keough, Elle Fanning and Pamela Anderson.