Why celebrate special moments in a crowded restaurant when you can have a private cinema all to yourself? The Binge Town on the upcoming episode of Shark Tank India is transforming celebrations with curated private theatre experiences for birthdays, anniversaries, and more. Operating across seven cities with 64 theatres, the founders also created a beautiful, immersive experience for Shark Varun Alagh and his wife, perfectly showcasing their brand promise on the episode.
Founded by Soumay Bansal, Sanketh Jai, Yash Agarwal, Chetan Agarwal, and Bishnu Sah, the bootstrapped venture was built on the insight that modern consumers crave privacy for milestone occasions and intimate celebrations. Since scaling their franchise-led model in April 2023, the brand has rapidly expanded to 17 branches, highlighting strong demand for premium, small-group celebrations.
Seeking ₹2 crore for 2% equity, the founders impressed the Sharks with their scalable model, prompting Anupam Mittal to make this season’s biggest offer yet, ₹8 crore for 26% equity. The founders finally closed the deal with Varun Alagh at 1 crore for 1.5% & 1 crore debt at 15% re-payable in the next 4 years.
Reflecting on the moment, the founders said, “We started The Binge Town to give people perfect venues to create lifelong memories. The Sharks’ feedback and belief in our venture mean a great deal to us. After Shark Tank India we aim to take this experience, and the joy it brings, to every city across India.”
Shark Tank India 5 is streaming on Sony LIV at 8pm and airing on Sony Entertainment Television at 10pm
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