In a world of mass-produced gifts, one young founder is bringing back the charm of handmade emotions. Vanshika Mittal, the face behind Floreal, stepped onto Shark Tank India 5 with a simple yet powerful idea; turning crochet into meaningful, modern gifting. What started as a skill learned from her grandmother and small art sales at 16 has now grown into a brand working with 300+ artisan women across India.
Launched in January 2024, Floreal is not just a business; it’s a mission to make gifting more personal. Vanshika even made the bold call to leave college and pursue her venture full-time, backed by her family’s belief in her vision.
Vanshika impressed the Sharks with her clarity and strong numbers, with Kunal Bahl noting that it felt far beyond a campus pitch. The turning point came when Pratham Mittal invested alongside Mohit Yadav and further validated the brand with a 1,000-unit Lohri order. Floreal’s journey highlights how traditional craftsmanship, combined with modern ambition, can build a scalable and emotionally resonant brand.
Talking about their experience, the founder shared, “Floreal started as a small dream with just 1,000 from my father and a skill passed down by my grandmother, but standing on the Shark Tank India stage made me realise how far that dream can go. The experience was overwhelming yet incredibly validating, especially hearing the Sharks appreciate both our vision and execution.”_
Shark Tank India 5 is streaming on Sony LIV at 8 pm and airing on Sony Entertainment Television at 10 pm.
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